Is it ORGANIC?
By Mischa Popoff
Some people won't like this book
But you will
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Is it Organic?
Beyond Organic is the latest “Amway” scam of the organic biz.
Founder, CEO and chief-bottle-washer Jordan Rubin is a weight-loss huckster who possesses various “degrees,” all from non-accredited institutions.
He also claims to have developed a guaranteed weight-loss system based on eating only his Beyond-Organic foods. He calls it the “Perfect Weight America program,” which is also the title of his latest book. He fails to provide any evidence that his system works, but don’t fret, his scribblings are replete with hundreds of Biblical references about living a healthy lifestyle. There… feel better yet?
If you have lots of gullible friends, Jordan Rubin invites you to become a “Beyond-Organic Mission Marketer” so you can help spread the Good word! He says you can “cultivate” your own community of online subscribers, and if you sign up enough people for his "magical" grocery grab-bag of “organic” foodstuffs, you’ll get your groceries for free!
If this sounds a bit like self-righteous missionary zeal couched in a get-rich scheme, well that’s exactly what it is. Beyond Organic is a gigantic pyramid scheme operating under the corporate rubric of Garden of Life. And it all relies on “emerging” (i.e. unproven) "evidence."
This is the worst in marketing scams combined with the worst in health-food green-washing. And get this… he even sells “pure” Supreme Mountain Spring water and hand-crafted pro-biotic chocolate! Now I’ve heard everything.
Here are the questions Mr. Rubin had better answer:
If the answers to these questions are nope! nope! nope! nope! nope! and "He's importing one heck of a LOT of "organic" crap!" then hold onto your wallets folks, and avoid Beyond Organic like the plague.
Mr. Rubin claims you can supplement or even replace your income by becoming a Beyond-Organic Mission Marketer. But what about the domestic farmer? How does Jordan Rubin help enhance his income? Well, he doesn’t. But something tells me he enhances his own just fine.
On a related note...
Isn't it just a tiny bit strange that a farm-protection group like The Cornucopia Institute doesn’t even mention Jordan Rubin or any of his “organic” brands anywhere on their site. Aren’t they supposed to watch out for people who misuse the organic label? I guess we can conclude that Mark Kastel and Will Fantle (the owners/operators of Cornucopia) approve of Mr. Rubin’s activities.
And, in case that wasn't enough...
Mr. Rubin is also involved in the promulgation of Extraordinary Health Magazine along with 19 other mind-numbing, pseudo-scientific, health-related books that all lack the same thing: PROOF!
Oh well, don’t let science get in your way Jordan Rubin.
Welcome to the Big Organic food boondoggle folks.
Read all about it!
For consultations or expert testimony, please visit my new website:
Mischa Popoff, B.A. (Hons.) U. of S. and USDA-contract IOIA Organic Inspector
Policy Advisor for The Heartland Institute
Research Associate for The Frontier Centre for Public Policy
Author of Is it Organic? The inside story of the organic industry
Some people won't like this book, but you will
© 2012 Polyphase Communication Inc.
Copyright: Mischa Popoff (Standard Copyright License)
Edition: Proof Edition Four
Publisher: Polyphase Communication Inc.
Published: 2010, 2011 and 2012
Binding: Perfect-bound Paperback
Interior Ink: Black & white
Dimensions (inches): 6.0 wide × 9.0 tall
Is it Organic?